HISTORY
"Business should move with the steady, resolute pace of the cow." is an old Japanese proverb that accurately describes the Spirit of Cow Brand Soap. To us, the cow is far more than a trademark; it is the embodiment of our corporate philosophy. The cow is a symbol of tenacious perseverance — moving ever forward without retreating. Despite its strength and vitality, the cow remains gentle and approachable, it is liked by everybody. We strive to follow the good example.
Founder: Mr. Narajiro Miyazaki
Founded by Mr. Narajiro Miyazaki in 1909, our company began with a simple mission of excellence. In 1931, we transitioned from private management to a formal corporation, cementing our "Quality First" policy. Since then, we have been dedicated to the manufacture and sale of superior quality beauty soaps.
Factory finished in 1928
Our production capabilities had expanded significantly. Cow Brand Soap grew into an international household name before World War II, leading the industry in exports to China, Indonesia, and the Philippines. However, our factory was destroyed during Japan's defeat in the war in 1945.
Flier of post-war rationing system
In the face of severe post-war shortages, we began the arduous task of reconstruction and reorganization. As Japan’s economy recovered, so did our business.
Posters around 1950
During the 1950s, we took bold action to modernize our facilities, integrating our manufacturing into a seamless "from raw material to finished beauty soap" system and establishing a robust nationwide sales network.
Yasuda factory finished in 1963
In 1963, the Yasuda Factory was completed. At the time, it was the largest and most advanced facility in Japan specializing in beauty soap. This milestone allowed us to secure a leading market share, a position we maintain today through an uncompromising commitment to quality.
R＆D laboratory completed in 1971
To meet the evolving needs of modern life, we established our Central Research Laboratory in 1971. By combining traditional craftsmanship with the latest technology, we have expanded our portfolio beyond bar soap to include body washes, facial cleansers, hair care, and men’s cosmetics. All products were designed to promote a healthier, more refreshing lifestyle.
The 1990s brought the dawn of the information age and the rise of the internet, leading to a more diverse and fast-paced marketplace. While consumer habits and technologies change, our core purpose remains steadfast.
Through generations, our goal is to enhance the well-being of our customers through beauty, cleanliness, and health. Despite the shifting tides of the market, our "Quality First" tradition and our drive for safety and excellence remain unchanged.
